Strategy

Strategy

Our strategy is based on service and innovation backed by efficient manufacturing facilities operating under the world’s highest standards. This strategy is reflected in the significant levels of capital expenditure both in mature and emerging countries.

Verallia’s unique business model combines “strength” with “proximity” – the strength of a global leader offering efficient state-of-the-art industrial facilities to meet the exacting needs of global players, united with the proximity of a local market presence to serve customers of all sizes.

Our policy mainly consists of:

  • Listening carefully to and working closely with our regional and global customers to jointly identify the best possible packaging solutions as early as possible in the development process;
  • The ongoing quest for innovation in all areas of glass packaging: shapes, colors, appearance, decoration, closures, handling, and fit with bottling processes in coordination with the industry’s best partners;
  • A constant eye to quality and manufacturing excellence by implementing best practices and state-of-the-art technology at all our plants, backed by a global network and more than three centuries of glassmaking expertise.