Ultra premium, creativity, local resources, health: current trends in the drinks market, explained by Verallia
Each year, Verallia, Europe’s leading supplier in the glass packaging sector, deciphers market trends in a move to provide optimum support to its customers. This year, the trends report comes in the form of a comprehensive study into the wine and spirits market. Verallia and the agency Carlin Creative worked together to produce an overview of the market cross-referenced with consumer trends. The result is four key drivers: important long-term trends in the wine and spirits market, each addressing precise consumer expectations that are set to last.
“The first thing we looked at was the impact of inflation on demand. Growth is slowing, but rather surprisingly we are seeing an increase in demand for premium and ultra premium goods. We are also seeing demand for light, entertaining products: pure pleasure. At the same time, there is a growing demand for lower alcohol content and continued concern for preserving nature. Finally, we can see that artificial intelligence and the climate crisis are pushing brands to innovate in quite a disruptive manner.”
Elena Andia, Selective Line Marketing Director
